Vice President (VP) of Marketing job description

Job brief

We are in search of a Vice President (VP) of Marketing to monitor and lead our marketing department. You will need to create and execute marketing strategies and to ensure they remain effective.

Responsibilities

• Craft and execute marketing strategies to improve brand awareness.
• Assure that the present and long-term objectives of the company are being followed.
• Conduct analysis of data to develop the marketing department’s budget.
• Build relations with stakeholders and the media to implement public relations strategies when necessary.
• Supervise all marketing campaigns and improve them when possible.
• Make marketing projects a priority and assign resources appropriately.
• Compose presentations and reports on a regular basis regarding marketing metrics to management.
• Perform market analysis to determine opportunities and issues to expedite growth.
• Report ideas and updates on marketing activities to the executive board.
• Predict employment requirements of the marketing department and ensure appropriate employment practices are carried out.
• Take part in the regular planning of the company's mission with executives.
• Keep track of competitors’ activities in the marketplace.

Requirements

• Master’s degree in Marketing or a related field
• 10+ years of marketing experience
• 3+ years of management experience
• Background in designing and executing marketing strategies from beginning to end
• Deep knowledge in Search Engine Optimization (SEO)
• Outstanding written and communication abilities
• Leadership abilities and a strong growth mindset