Social Media Strategist job description

Job brief

We are looking for a passionate and experienced Social Media Strategist to join our marketing team. The ideal candidate will have a proven track record of creating and executing social media strategies that will boost brand awareness, engage audiences, and drive website traffic. The Social Media Strategist will work closely with other members of the marketing team to ensure that social media initiatives are consistent and aligned with overall marketing goals.

Responsibilities

• Create and implement social media strategies that are consistent with overall marketing goals.
• Plan and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Produce engaging and relevant content that appeals to target audiences. Manage social media budgets and measure performance indicators to ensure campaign effectiveness.
• Stay on top of social media trends and update yourself with new platforms and tools. Work with other members of the marketing team to ensure smooth integration across all marketing channels.
• Handle customer inquiries and complaints in a prompt and professional manner.
• Evaluate and report on social media performance to key stakeholders.

Requirements

• A bachelor’s degree in marketing, communications, or a related field
• At least 3-5 years of experience in social media marketing or a related field
• Proficient in social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Experience in creating and executing social media strategies that are consistent with overall marketing goals
• Excellent oral and written communication skills
• Strong analytical skills with the ability to measure and report on campaign performance indicators
• Experience with social media listening and monitoring tools
• Ability to work in a fast-paced environment and handle multiple projects at once
• Strong attention to detail and ability to work independently