Social Media Coordinator job description

Job brief

The Social Media Coordinator manages a company's social media presence. They create and curate content, develop campaigns, monitor and respond to customers, analyze metrics, and stay up-to-date on industry trends. This role is important for maintaining a positive brand image, engaging with customers, and driving traffic and sales. The Coordinator works with other departments to ensure consistent messaging and brand voice across all channels.The Social Media Coordinator is responsible for executing the company's social media strategy, which involves creating and managing social media content, monitoring social media channels, and analyzing campaign performance. The goal is to increase brand awareness, improve marketing efforts, and drive engagement with customers, with the coordinator providing insights and recommendations to the marketing team.

Responsibilities

• Create and implement social media plans with the goal of enhancing brand recognition and interaction.
• The task involves producing and managing content for various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• The task involves organizing social media schedules and coordinating posts.
• It is necessary to monitor social media channels and promptly address customer inquiries and comments.
• Examine social media metrics to identify areas for improvement and offer suggestions to enhance performance.
• Work with the marketing team to ensure that social media initiatives are consistent with overall marketing objectives.
• It is important to remain current on social media trends, tools, and best practices.

Requirements

• The required educational background for this position includes a Bachelor's degree in marketing, communications, or a related field
• Demonstrated expertise in overseeing brand or organizational social media accounts
• Knowledge of social media algorithms and recommended methods
• The individual possesses strong skills in written and verbal communication
• The capacity to produce captivating and convincing social media material
• The individual possesses strong organizational and time management skills
• Skilled in utilizing social media management tools like Hootsuite, Buffer, and Sprout Social
• Having experience with Adobe Creative Suite or Canva is considered an advantage

Salary

The salary range for the Social Media Coordinator position is determined by experience and location, with an average annual salary from [Starting salary] to [Maximum salary offer].