Public Relations Specialist job description

Job brief

We are seeking a skilled Public Relations Specialist to join our team. The ideal candidate should have strong communication and interpersonal skills, and be passionate about crafting and executing impactful PR campaigns. The ideal candidate will collaborate with internal teams to develop and execute plans and will be responsible for increasing brand awareness and promoting a positive public image for the company while building relationships with journalists, influencers, and other stakeholders.

Responsibilities

• Develop and execute PR strategies in line with company objectives.
• Build relationships with journalists, reporters, and influencers to secure media coverage.
• Create and manage press releases, content for social media, and other PR materials.
• Support the organization of events and product launches.
• Identify potential crises and develop plans to mitigate or respond to them.
• Monitor and analyze media coverage, reporting key insights to internal teams.
• Coordinate with other departments for information gathering and messaging, such as Marketing and Sales.

Requirements

• Proven experience in Public Relations or a related field
• Excellent communication (written and verbal) and interpersonal skills
• Ability to work under tight time constraints, and manage multiple projects
• Strong familiarity with digital marketing and social media
• Sufficient knowledge of media relations and the news industry
• Experience in content creation, and knowledge of PR tools such as Cision and Meltwater
• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field

This Public Relations Specialist role requires experience, vision, creativity, and a strong work ethic. The ideal candidate is organized, proactive, and capable of managing multiple projects in a fast-paced environment. The successful candidate will play a critical role in shaping the company's image and will have a significant impact on the success of the company’s PR activities.