Public Relations (PR) Director job description

Job brief

We seek an experienced and dynamic PR Director to plan and implement marketing strategies that shape our relationships with the media, target audience, and increase brand awareness. You will be responsible for building and maintaining relationships with consumers, the community, employees, and public interest groups by writing press releases and other media, answering questions, and answering conferences. Print correctly and direct customer representatives to public and customer communications.

Responsibilities

• Plan, deliver and measure the success of PR campaigns.
• Set goals for the PR division and monitor the team's performance regularly.
• Develop key media partnerships to support our campaigns.
• Developing the brand to ensure our digital profile consistently reflect our values and proposition.
• Drive activities to raise our profile with our key target audiences.
• Promote our company and products via organizing regular interviews and press releases.
• Maintain brand awareness consistency across all advertising campaigns.
• Develop public relations (PR) strategies and manage the execution of product publicity through pre-launch, launch, and post-launch phases of significant content pushed.
• Provide counsel to leadership for various press opportunities.
• Coordinate PR efforts between different departments.
• Record and maintain PR campaign data and prepare reports promptly.
• Handle sensitive matters to maintain a good corporate reputation.

Requirements

• Extensive experience working at a senior level in a media, Public Relations, or communications role
• Proven experience in successfully raising an organization's/initiative's public profile
• Excellent verbal and written communication skills with knowledge of producing press
• Proficiency in social networks, including Facebook, Twitter, Instagram, etc
• Exceptional time management skill
• Highly self-motivated, with the ability to work independently