Product Marketing Manager Sales Enablement Job Description

Sales enablement is an important role within the Product Marketing Manager position. It involves equipping the sales team with the knowledge, tools, and resources needed to sell a product or service effectively. With the right person in this role, your company can greatly enhance its sales performance and drive revenue growth.

Product Marketing Manager Sales Enablement Job Description

As a Product Marketing Manager specializing in Sales Enablement, you will play an important role in driving the success of our sales team by equipping them with the necessary tools, resources, and knowledge to effectively sell our products. You will collaborate closely with various internal teams, including marketing, product management, and sales, to develop and execute strategies that enable our sales team to achieve their targets and drive revenue growth.

Product Marketing Manager Sales Enablement Responsibilities

1. Develop and execute sales enablement programs that align with the overall marketing and sales objectives.
2. Collaborate with the product management team to deeply understand our products' features, benefits, and competitive advantages.
3. Create compelling and effective sales collateral to support the sales team in customer engagements, including sales presentations, battle cards, product demos, and case studies.
4. Design and deliver training sessions and workshops to ensure the sales team is well-equipped with the knowledge and skills to effectively sell our products.
5. Develop sales playbooks that guide sales strategies, objection handling, and value proposition messaging.
6. Conduct market and competitor analysis to identify key insights and trends that can be leveraged by the sales team to drive competitive advantage.
7. Collaborate with marketing to develop sales tools and resources that align with the sales team's needs, such as lead generation campaigns, email templates, and social media content.
8. Measure and analyze the effectiveness of sales enablement initiatives, providing regular reports and recommendations for improvement to stakeholders.
9. Stay informed about industry trends, market dynamics, and customer needs to ensure that sales materials and training programs remain up-to-date and relevant.
10. Foster strong relationships with sales leadership and individual sales representatives to understand their challenges, provide support, and gather feedback on sales enablement initiatives.

Product Marketing Manager Sales Enablement Required Skills

1. Proven experience in product marketing, sales enablement, or a related role, preferably in the technology industry.
2. Strong understanding of B2B sales processes and the ability to align sales enablement strategies with business objectives.
3. Excellent communication and presentation skills, with the ability to distill complex information into clear and compelling messages.
4. Demonstrated ability to create high-quality sales collateral, including presentations, battle cards, and case studies.
5. Experience delivering training and workshops to sales teams, with a focus on driving adoption and achieving measurable results.
6. Solid analytical skills, with the ability to leverage data and insights to guide decision-making and optimize sales enablement initiatives.
7. Project management skills, with the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.
8. Strong collaboration and interpersonal skills, with the ability to build relationships and work effectively with cross-functional teams.
9. Creative problem-solving abilities, with a track record of developing innovative solutions to sales enablement challenges.
10. Proficiency in using sales enablement tools and platforms, such as CRM, content management, and sales training software.

Required Qualifications:

1. Bachelor's degree in business, marketing, or a related field. A master's degree is a plus.
2. Minimum of 5 years of experience in product marketing, sales enablement, or a similar role.
3. Proven track record of driving sales enablement initiatives that have resulted in revenue growth.
4. Understanding of the technology industry and a passion for staying updated on market trends and innovations.
5. Familiarity with sales methodologies and frameworks, such as Challenger, MEDDIC, or SPIN Selling.
6. A strong portfolio of past sales enablement projects and successes.
7. Certification in sales enablement, product marketing, or related field is a plus.
8. Experience working in a fast-paced, dynamic environment with changing priorities and requirements.
9. Ability to travel domestically and internationally as needed for conferences, training sessions, and customer engagements.
10. Strong attention to detail and ability to work independently while also being a collaborative team player.

Conclusion

In conclusion, a Product Marketing Manager in Sales Enablement drives business growth and success. By developing and implementing effective strategies, this role ensures that the sales team has the necessary tools, resources, and knowledge to effectively sell the product. From creating sales enablement materials to analyzing customer insights, the Product Marketing Manager in Sales Enablement empowers the sales team to reach their targets and achieve sales success. With their expertise and strategic mindset, this role is essential in bridging the gap between product marketing and sales, ultimately driving revenue and maximizing the product's potential.