Product Marketing Manager job description

Product Marketing Manager job brief

We are seeking a highly motivated and results-driven Product Marketing Manager to join our marketing team. The ideal candidate will be responsible for managing the product marketing strategy and execution, ensuring that our products reach the right audience at the right time.

Product Marketing responsibilities

• Develop and implement product marketing plans that increase brand awareness and drive customer engagement.
• Collaborate with cross-functional teams including sales, product, and design to ensure cohesive execution of marketing initiatives.
• Conduct market research to understand customer needs and develop customer personas for targeted marketing.
• Develop and execute go-to-market plans for new product releases, ensuring a successful launch and adoption.
• Develop and manage marketing collateral such as product datasheets, case studies, and whitepapers.
• Develop and manage marketing campaigns across various channels, including email, social media, and webinars.
• Analyze and report on marketing campaign performance, making data-driven decisions to optimize results.
• Create sales enablement tools to support the sales team, including presentations, demos, and training materials.

Requirements

• Bachelor's degree in marketing or a related field
• Minimum of 3 years of experience in product marketing, preferably within the technology industry
• Proven ability to develop and execute successful product marketing campaigns that drive customer engagement and brand awareness
• Ability to collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive execution of marketing initiatives
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and marketing collateral
• Strong analytical skills, with the ability to analyze and report on campaign performance data to make data-driven decisions
• Ability to prioritize and manage multiple projects simultaneously under tight deadlines