PPC Specialist job description

Job Brief

We are looking for a skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.

Responsibilities

• Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
• Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
• Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
• Collaborating with other marketing team members to ensure consistency across all campaigns.
• Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.

Requirements

• Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members
• Knowledge of Google Analytics and other analytics tools
• Bachelor's degree in Marketing, Advertising, or a related field is preferred
• Google Ads and Bing Ads certifications are a plus

We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.