Media Buyer job description

Job brief

A Media Buyer is a professional who specializes in purchasing advertising space and time for clients. They negotiate with media outlets to obtain the best rates and placements for advertising campaigns, using market research to determine the target audience and create effective advertising strategies. Media Buyers may work for advertising agencies or directly for clients in various industries.

We are looking for a talented and experienced Media Buyer to join our team. The ideal candidate will have a proven track record of successfully managing and executing media buying campaigns across multiple platforms.

Responsibilities

• Conducting market research to identify target audiences and media buying opportunities.
• Negotiating with publishers, vendors and media outlets to secure the best rates for media placements.
• Developing media buying plans that align with campaign goals and budgets.
• Analyzing campaign and audience data to optimize media buying strategies.
• Collaborating with marketing and creative teams to develop effective ad creatives.
• Tracking and reporting on the performance of media buying campaigns.
• Staying up-to-date on industry trends and new media buying opportunities.

Requirements

• Bachelor's degree in marketing, advertising, or related field
• Minimum of 3 years of experience in media buying or related role
• Strong negotiation and communication skills
• In-depth knowledge of media buying platforms and advertising technologies
• Ability to analyze and interpret data to make informed decisions
• Excellent organizational and time management skills
• A passion for staying up-to-date on industry trends and best practices

If you are a results-driven individual with a passion for media buying and a desire to work in a fast-paced environment, we encourage you to apply for this exciting opportunity.