Marketing Copywriter job description

Marketing Copywriter job brief

We are looking for a creative and experienced Marketing Copywriter to join our team. The successful candidate will be responsible for creating compelling and engaging copy for various mediums that will drive brand awareness and increase sales. The ideal applicant will have a passion for storytelling, a razor-sharp attention to detail, and excellent communication skills.

Marketing Copywriter responsibilities

• Develop marketing copy for various campaigns and mediums including social media, email marketing, websites, and advertisements.
• Conduct thorough research to stay updated with customer behavior, industry trends, and competitor activity.
• Create content strategies that align with brand objectives and drive optimal results.
• Collaborate with cross-functional teams to create integrated marketing campaigns and materials.
• Edit and proofread all content to ensure it is error-free and adheres to brand guidelines.
• Use SEO techniques to improve search engine rankings and optimize content for organic search.
• Monitor and analyze metrics such as engagement and conversion rates, and adjust strategies accordingly.
• Keep up to date with industry trends, best practices, and emerging technologies related to content creation and optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 3-5 years of experience in content creation, copywriting, and digital marketing
• Proven track record in creating compelling marketing copy that drives engagement and sales
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams and multiple stakeholders
• Solid understanding of SEO principles and tactics
• Strong organizational and time management skills
• Ability to work under tight deadlines and manage multiple projects
• A portfolio of work that demonstrates your copywriting skills across various mediums