Marketing Communications Specialist job description

Marketing Communications Specialist job brief

Our company is looking for a talented and highly motivated Marketing Communications Specialist to join our team. As a Marketing Communications Specialist, you will be responsible for creating and executing marketing campaigns that effectively promote our brand and products. You will work closely with other members of the marketing team to develop and implement creative marketing strategies that help us meet our business objectives.

Marketing Communications Specialist responsibilities

• Plan and develop marketing campaigns that effectively promote our brand and products.
• Develop marketing materials, including brochures, flyers, and social media posts.
• Manage and maintain our social media accounts, including Facebook, Twitter, and Instagram.
• Collaborate with other members of the marketing team to create and execute a comprehensive marketing strategy.
• Conduct market research to identify new marketing opportunities.
• Track and analyze campaign performance and use data to optimize future campaigns.
• Develop and maintain relationships with key stakeholders, including customers, vendors, and industry influencers.
• Attend industry events and conferences to promote our brand and products.
• Write and edit compelling marketing copy for a variety of mediums, including emails, landing pages, and blog posts.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum of 3 years of experience in a marketing role
• Strong written and verbal communication skills
• Experience creating and executing marketing campaigns across a variety of channels, including social media, email, and digital advertising
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• Strong analytical skills, with the ability to track and analyze data to inform marketing strategy
• Proficiency in Microsoft Office and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience with marketing automation tools, such as HubSpot or Marketo, is preferred
• Ability to work independently and collaboratively as part of a team