Marketing Analyst job description

Marketing Analyst job brief

We are looking for a marketing analyst who will be responsible for analyzing and interpreting marketing data to identify opportunities to improve our marketing campaign's performance. The ideal candidate will have experience in data analysis, marketing, and strategy development.

Marketing Analyst responsibilities

• Collect and analyze data from various marketing channels and campaigns, including social media, email, and SEM.
• Conduct market research to understand consumer behavior, customer segmentation, and competition analysis.
• Develop and implement marketing strategies to improve customer acquisition, retention, and revenue generation.
• Monitor marketing performance metrics, including ROI, conversion rates, and customer lifetime value.
• Provide data-driven insights and recommendations to optimize marketing tactics and strategies.
• Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.
• Stay informed about industry trends, emerging technologies, and best practices in digital and traditional marketing.

Requirements

• Bachelor's degree in marketing, statistics, or a related field
• 3-5 years of experience in marketing analytics, data analysis, or a similar role
• Strong understanding of marketing concepts and strategies
• Proficiency in data analysis tools, including Excel and Google Analytics
• Demonstrated experience with statistical analysis and modeling, including multivariate regression analysis, cluster analysis, and predictive modeling
• Excellent communication skills, including the ability to translate complex data into understandable insights
• Strong attention to detail and ability to prioritize and manage multiple projects simultaneously
• Team player with the ability to collaborate with cross-functional teams
• Familiarity with marketing technology, including marketing automation, CRM, and website analytics tools

As a marketing analyst, you will play a critical role in shaping our marketing strategies and optimizing our marketing performance. If you are passionate about data-driven marketing and have experience in analysis, strategy, and collaboration, we'd love to hear from you.