Market Research Analyst job description

Job brief

We are seeking a Market Research Analyst to study and identify trends and insights of interest to the company. Candidates will be responsible for carrying out interviews, collecting data, and contacting organizations to purchase secondary data. The Market Research Analyst we seek shall also have an understanding of how to test what they’ve researched using statistical and then present the results.

Responsibilities

• Research and estimate new sales and marketing trends.
• Support the marketing team to develop their strategy.
• Work with the market research team on identifying research targets and creating research tools (surveys, forms, etc.) to gather data.
• Develop a good understanding of consumer wants and needs.
• Analyze means of marketing, distribution, and pricing.
• Evaluate the success of marketing campaigns.
• Turn complex data into easy-to-read graphs and charts.
• Use statistical software such as SAS to test hypotheses and generate insights.
• Present findings to management.
• Prepare reports, including graphical representations of data.
• Analyze data for forecasting and tracking marketing and sales trends.

Requirements

• Bachelor’s degree in Marketing, Statistics or related field
• 2+ years of market research and analysis experience
• Experience working with and interpreting large complex data sets
• Knowledge of statistical packages (SPSS or SAS) and MS Office
• Able to understand consumer behavior and 
• Good communication and writing skills
• Ability to create surveys and questionnaires