Influencer Marketing Manager job description

Job brief

The company is seeking an Influencer Marketing Manager who can oversee and implement influencer marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves developing, executing, and evaluating campaigns that leverage influencer partnerships. The Influencer Marketing Manager's job is to create and execute influencer marketing campaigns. These campaigns aim to increase brand awareness, engagement, and conversions. To do this, the manager works closely with influencers and social media platforms. They find suitable influencers for each campaign and negotiate deals that benefit everyone involved. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Keeping up with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.

Responsibilities

• Create and implement influencer marketing strategies that are in line with the overall marketing goals.
• We will identify and engage with influencers who align with our target audience and brand values.
• Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
• It is important to stay informed about industry trends and best practices in influencer marketing.
• Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

Requirements

• The job requires prior experience as an Influencer Marketing Manager or in a similar position
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Understanding influencer marketing strategies and techniques
• Possessing strong communication and negotiation abilities
• The candidate possesses skills in data analysis and providing insights to inform campaign optimization
• This individual possesses a creative mindset and strong project management skills
• A degree in Marketing, Communications, or a related field at the Bachelor's level is required

Individuals with experience in successful influencer marketing campaigns are encouraged to apply for this exciting opportunity.