Email Marketing Specialist job description

Job brief

We are looking for an Email Marketing Specialist to join our team. The ideal candidate should be able to create and execute email campaigns that will boost our engagement and retention rates. The Email Marketing Specialist should be well-versed in email marketing best practices.

The candidate should also be comfortable working with data and analytics, and be able to use various tools and platforms to measure and report on the performance of email campaigns. Additionally, the candidate should be highly organized to reach deadlines and be able to work with other members of the marketing team to ensure alignment with our brand voice and goals.

Responsibilities

• Create and execute email campaigns that are consistent with the company’s marketing objectives.
• Design email templates that are attractive and incorporate personalization.
• Conduct A/B testing to optimize email subject lines, content, and calls-to-action.
• Manage and grow our email subscriber list.
• Work with other teams to ensure email content is consistent across all channels.
• Evaluate email performance metrics and provide recommendations for improving engagement and conversion rates.
• Keep up with email marketing trends and best practices.

Requirements

• Bachelor’s degree in marketing or related field Previous experience as an Email Marketing Specialist or similar role
• Solid knowledge of email marketing platforms such as Mailchimp, Constant Contact, or Hubspot
• Experience with HTML, CSS, and email design best practices
• Strong analytical skills, with the ability to analyze data and make data-driven decisions Excellent written communication skills
• Highly organized, with the ability to handle multiple projects and meet deadlines
• Detail-oriented and able to QA email content for accuracy and functionality before deployment

This position is a full-time role that requires a highly motivated and creative individual with a passion for email marketing. If you're excited about the prospect of working for a dynamic company that values innovation and creativity, we encourage you to apply.