Email marketing is a crucial part of any business's marketing strategy. It allows companies to connect with their audience, promote their products or services, and build customer relationships. As such, finding the right person to manage your email campaigns is essential. Use our job description template to find the best candidates for your job opening.
We are seeking a highly analytical and creative Email Marketing Manager to strategize, develop and execute our email marketing campaigns. The successful candidate will be responsible for designing, testing, and optimizing email content that drives engagement and conversion.
Email marketing manager responsibilities
- Develop and implement a comprehensive email marketing program that includes automation, segmentation, personalization, and A/B testing.
- Conceptualize and create emails that are visually appealing, on-brand, and optimized for deliverability and open rates.
- Manage and analyze email campaign performance, monitor metrics, and generate reports.
- Implement marketing automation workflow and lead nurturing programs.
- Collaborate with the marketing team to ensure email campaigns align with overall marketing goals.
- Continuously improve email performance, conducting frequent tests to optimize conversion rates.
- Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene.
- Manage email marketing software and integrations.
- Stay up-to-date with industry trends and technologies related to email marketing.
Email marketing manager required skills
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in email marketing and marketing automation.
- Strong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.
- Excellent copywriting, editing, and proofreading skills.
- Proficiency in HTML/CSS.
- Experience with email marketing platforms (such as Mailchimp, Constant Contact, and Hubspot).
- Experience with marketing automation platforms (such as Marketo, Eloqua, or Pardot).
- Analytical mindset and experience using data to drive decision-making.
- Ability to work independently as well as part of a team.
- Strong project management and time management skills.
Required qualifications
- Proven work experience as an Email Marketing Manager or similar role.
- Excellent communication and interpersonal skills.
- Ability to handle multiple projects simultaneously.
- High level of attention to detail.
- Results-oriented with a dedication to continuous improvement.
- Experience with B2B marketing preferred.
- Understanding of marketing analytics and metrics preferred.
If you are a highly motivated and data-driven marketer with a passion for email marketing, please apply for this exciting opportunity!
Conclusion
To sum up, an email marketing manager plays a vital role in the success of any business's marketing campaigns. They are responsible for creating effective email campaigns that target specific audiences and drive engagement and sales. The right candidate for an email marketing manager position should have excellent communication and analytical skills, experience in email marketing, and a strong understanding of marketing automation tools and techniques. By hiring a results-driven and creative email marketing manager, businesses can strengthen their online presence, build brand loyalty, and increase customer retention rates.
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