Digital Marketing Director job description

Digital Marketing Director job brief

Our company is looking for an experienced Digital Marketing Director to plan, implement and manage our digital marketing campaigns across all digital channels. The ideal candidate should have a proven track record of successful campaign execution and optimization across multiple online platforms. They will be responsible for setting and achieving performance objectives, managing budgets, and working with cross-functional teams to deliver business results.

Digital Marketing Director responsibilities

• Develop and oversee the implementation of a comprehensive digital marketing strategy that increases brand awareness and drives online traffic and customer acquisition.
• Manage and optimize online marketing campaigns, including paid search, social media, email marketing, SEO, and display advertising.
• Create and manage the digital marketing budget, monitor ROI, and provide regular reporting on KPIs to internal and external stakeholders.
• Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines.
• Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation.
• Lead, mentor, and develop a team of digital marketing professionals, including hiring, training, and managing performance.

Requirements

• Proven working experience as a Digital Marketing Director, with a minimum of 7 years’ experience in digital marketing
• Demonstrable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, SEO, and display advertising
• Strong analytical skills to track KPIs and generate insights to optimize marketing efforts
• Excellent communication and team management skills with a track record of leading and working collaboratively with cross-functional teams
• Strategic thinking and problem-solving skills with the ability to make data-driven decisions in a fast-paced environment
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

If you are a results-driven, innovative, and experienced Digital Marketing Director with a passion for using digital channels to drive business growth, we encourage you to apply for this exciting opportunity.