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Digital Director job description

This Digital Director job description template can be used to advertise open positions in your company. Customize the responsibilities and requirements according to your role’s specific needs.

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Digital Director job brief

We are seeking an experienced Digital Director to manage and oversee our company’s digital strategy and presence across various online platforms. The ideal candidate will have a strong background in digital marketing and a proven track record of successfully implementing digital campaigns that drive traffic, engagement, and business growth.

Digital Director responsibilities

Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and objectives.
Manage the company's social media accounts and oversee the creation of content for various digital channels such as the website, social media channels, e-mail marketing, and SMS.
Oversee and manage the website design/development team to ensure the company's web presence is up-to-date, user-friendly, and SEO optimized.
Work with various stakeholders to create and implement paid advertising campaigns that drive traffic and increase conversion rates.
Stay up to date with digital trends and technologies and recommend new initiatives that will benefit the company's digital strategy.
Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels.

Requirements

Proven experience as a Digital Director/Digital Marketing Manager, with at least 5 years in a similar role.
A degree in marketing, business, or a related field.-Experience in creating and executing comprehensive digital marketing strategies that deliver business results.
In-depth knowledge of PPC advertising, SEO, and social media marketing
Strong leadership and people management skills with the ability to manage and develop a team
Excellent analytical skills and the ability to interpret data and make informed decisions
Flexible thinking and adaptable communication skills to work with different teams to communicate ideas and strategies to improve the overall growth of the business

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