Demand Generation Manager job description

Demand Generation Manager job brief

We are looking for a highly motivated and skilled Demand Generation Manager to lead our company’s demand generation initiatives. This is a key position that requires advanced knowledge of sales and marketing strategies, as well as the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company.

Demand Generation Manager responsibilities

• Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing.
• Work closely with sales and marketing teams to understand the target audience and develop buyer personas that resonate with our customers.
• Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up.
• Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
• Produce high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings.
• Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions.
• Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives.
• Budget management and forecasting.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field
• 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• Experience managing budgets and ability to balance competing priorities effectively

This is a full-time, in-person, or remote position with competitive compensation and benefits package. Interested candidates should submit their resume and cover letter for consideration.