Job brief
We are seeking a Content Strategist to manage, create, and follow through with content strategies in marketing efforts to meet company objectives. You will need extensive SEO expertise and monitor web traffic metrics.
Responsibilities
- Maintain an editorial calendar to ascertain consistent content schedules.
- Assign tasks to writers as fits the strategy.
- Determine missing elements in our content and suggest new topics.
- Craft style guides to utilize as a reference.
- Properly edit and proofread written pieces before posting.
- Make scheduled social media content uploads.
- Conduct SEO and keyword research to comprehend customers’ needs.
- Supervise web engagement and traffic such as conversion and bounce rate.
- Work with the marketing department and design team to create compelling articles.
- Monitor industry-related trends and news, and produce ideas addressing trending topics.
- Assess and update previously published content when required.
Requirements
- Degree in Marketing or relevant field
- 3+ years of experience
- Experience in crafting content strategies
- Ability to use WordPress and leverage social media
- Extensive experience in SEO campaigns
- Phenomenal writing, presentation, and communication skills
- Organizational and time management skills
- Basic knowledge of HTML and web publishing
- Excellent creative writing skills
- Ability to motivate team members
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