Content Marketing Manager job description

Job Brief

We are looking for a skilled Content Marketing Manager to develop and execute content marketing strategies for our company. The successful candidate will be responsible for creating relevant and engaging content for our target audience, promoting it through various channels, and measuring its effectiveness. The Content Marketing Manager will also work closely with other teams to ensure that our overall marketing efforts are aligned with our business goals.

Responsibilities

• Develop and implement content marketing strategies that drive brand awareness, engagement, and lead generation.
• Create and manage a content calendar that includes blog posts, social media posts, email campaigns, videos, webinars, and other types of content.
• Write, edit, and proofread content that is SEO-friendly, informative, and engaging for our target audience.
• Promote content through various channels including social media, email, paid advertising, and other mediums.
• Monitor and measure the effectiveness of content marketing efforts and adjust strategies as needed.
• Collaborate with other teams such as sales, product, and design to ensure that all content aligns with our overall marketing goals and brand messaging.
• Stay up-to-date with industry trends and best practices in content marketing and SEO.

Requirements

• Proven experience as a content marketing manager or similar role
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Knowledge of SEO, keyword research, and content optimization
• Experience with content management systems (CMS) and marketing automation tools
• Demonstrated experience with social media management and paid advertising
• Strong analytical skills and the ability to measure the effectiveness of content marketing efforts
• Ability to work independently and manage multiple projects simultaneously
• Bachelor's degree in marketing, journalism, or a related field