Brand Manager job description

Job brief

We are looking for an experienced Brand Manager to lead our brand strategy and implementation across various channels. As the Brand Manager, you will be responsible for developing and executing campaigns that increase brand awareness, drive engagement, and ultimately lead to increased sales. You will work closely with our marketing and creative teams to craft compelling messaging, visuals, and experiences that align with our brand vision and objectives.

Responsibilities

• Develop and implement brand strategies that increase brand awareness, relevance, and affinity with target audiences.
• Manage all aspects of brand messaging, creativity, and positioning across various channels, including digital, social, print, and experiential.
• Partner with cross-functional teams including marketing, creative, product, and sales to ensure brand consistency and alignment with business objectives.
• Develop and lead market research efforts to keep abreast of evolving customer needs, competitive landscape, and industry trends.
• Develop and maintain brand guidelines that ensure consistent and effective implementation across internal and external stakeholders.
• Work closely with external agencies and vendors to ensure high-quality execution of brand campaigns.
• Monitor and report on brand performance metrics, including brand awareness, sentiment, and engagement, and use insights to iterate and optimize brand strategies.

Requirements

• Proven experience as a Brand Manager, with a minimum of 5 years of experience in brand management, marketing, or related fields
• Demonstrated ability to develop and implement effective brand strategies that drive results
• Strong project management skills and ability to manage multiple projects simultaneously
• Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively across cross-functional teams and external partners
• Strong analytical skills, with the ability to analyze data, draw insights, and use data to inform decision-making
• Bachelor's degree in marketing, communications, or related field; advanced degree a plus