Advertising and Promotions Managers job description

Job brief

We are seeking a talented Advertising and Promotions Manager to oversee our company's advertising and promotional activities. The ideal candidate will be responsible for developing and executing effective marketing strategies that will increase brand awareness, drive sales, and enhance customer engagement.

Responsibilities

• Develop and implement comprehensive advertising and promotional plans to drive brand awareness and increase sales.
• Collaborate with cross-functional teams, including sales, product, and creative teams, to develop marketing materials, promotions, and campaigns.
• Monitor market trends, conduct market research, and analyze consumer behavior to identify opportunities and adjust strategies accordingly.
• Manage advertising budgets, negotiate contracts with vendors, and ensure all advertising and promotional materials are compliant with regulations.
• Utilize various advertising channels, including print, digital, and social media, to reach target audiences and drive engagement.
• Measure and analyze the effectiveness of advertising and promotional campaigns, and make data-driven recommendations for improvement.
• Supervise and mentor advertising and promotions team members, providing guidance and feedback as needed.

Requirements

• Bachelor's degree in marketing, advertising, or a related field
• 5+ years of experience in advertising and promotions, with a proven track record of success
• Strong understanding of marketing principles, techniques, and best practices
• Knowledge of digital marketing, social media, and other emerging marketing trends and technologies
• Excellent communication, collaboration, and leadership skills
• Ability to multitask and prioritize in a fast-paced, deadline-driven environment
• Proficient in Microsoft Office and marketing analytics tools
• Creative and strategic thinker with a passion for marketing and advertising