Interview Questions to Hire Advertising Account Executive

Advertising account executives are professionals who manage advertising accounts for marketing and advertising companies and agencies. They usually have a degree in advertising and marketing or a related field and have previous experience in managing high-profile accounts. 

Looking for candidates who have a strong knowledge, presence, and network in the advertising industry will be key, along with ensuring they have strong communication and negotiation skills and a demonstrated knowledge of advertising processes.

Skill-based questions

It is good practice to ask various types of questions, including skill-based, role-specific, behavioral, and situational questions, to identify strong candidates.

• What is advertising, and why do clients need it?
• How many advertising accounts have you looked after at one time?
• What are social media platforms best for advertising and marketing?
• Have you ever negotiated with a client or brought on a key account?
• Are KPIs important in advertising and marketing? Why?
• What main function does advertising play in brand visibility?

Situational & Behavioural questions

• You are managing an account, and the client does not see the results they hoped for from the campaign. What do you do?
• You have made suggestions about social media platforms to use for account marketing and advertising but are receiving pushback. How do you explain the benefits and get them on board?
• You discover another advertising company has stolen some of your agency videos and advertising material. What do you do?
• You are asked to produce a report on why the accounts you manage have not paid their invoices. How do you compile these reports?
• Tell me about a time you have encountered an issue in your account management role and how you resolved it.

General Questions

• What are some things you would like to achieve in your work career within the next five years?
• What have you done in your career so far to learn and develop yourself professionally?
• Why did you decide to enter the advertising industry?
• What are the top three skills you have that you think you can transfer to this role?
• Why have you applied for this role? How do you think you will benefit from working in the role?

Conclusion

The questions above will help you to identify quality candidates who are going through your recruitment process. Remember to look for candidates who have strong tech skills, a good knowledge of social media platforms, excellent customer service skills, and are able to negotiate.