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Interview Questions for Social Media Analyst

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Social media analysts examine the stats from social media posts to give insight into how audiences react to brand content. Social media analysts provide feedback to the business or the social media director in order to direct the ads in a more successful direction.

Behavioral or situational questions

  • How do you go about observing and answering comments made on social media?
  • How well-versed are you in the target demographic of the social media platforms you handle?
  • When monitoring social media pages, do you prefer to work alone or in a team?
  • How frequently do you analyze social media?
  • Recall a time when you had to deal with a client's issues on social media.
  • How do you make sure you keep up with changes in your field?

Skill related questions

  • What social media management software are you conversant with?
  • What are some of the key parameters you monitor when examining social media?
  • How do you decide the perfect times to publish content on social media?
  • What platform and tools do you leverage for data collection and analysis?
  • How can you choose the social media platforms that a company should leverage?
  • Describe the top five qualities a social media analyst should possess.

General questions

  • In your opinion, why are you the best person for this job?
  • What would be your top priority if you were employed within your first few months of employment?
  • What criteria would you use to evaluate the outcome of a live event broadcast?
  • As a social media analyst, what is your greatest achievement?
  • A brand-new social media platform recently went live. How would you go about mastering its use?

Conclusion

Use this social media analyst interview question template to find the best talent for the job. Be sure to modify or add more questions based on the unique culture of your company.

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Talent Resources & Development Director - Charoen Pokphand Group
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Senior Talent Acquisition - Manpower Group
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International Director - JB Hired
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HR Manager, Talent Sourcing & Acquisition - Suntory PepsiCo Beverage
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