First impressions are essential for a successful working relationship. Once a client has agreed to start working with you, chances are more people are going to be involved internally, to help the client achieve their goals. Any form of communication to reassure them that everyone is working towards their growth is vital for client retention.
Send this email within a few days after the client has signed a contract with you, or ideally a few days before the client’s first official day working with you. Any later than that, and you will risk being perceived as someone who is too busy to appreciate them.
Please keep in mind that this is a template. You may change it to suit your company's voice and tone.
Email subject line: Welcome to [COMPANY NAME]!
Dear [CLIENT NAME],
A warm welcome to [COMPANY NAME]! Thank you for choosing [COMPANY NAME] as your solution to [CLIENT’S KEY ISSUES].
We understand your challenges, and rest assured that our team will do everything we can to reach the goals that we have set together.
Here are some details regarding your contract and what you can expect:
To get started, here are a few essentials we have attached for more information about the way we work:
[Insert all pertinent documents, PDFs, or slideshows related to the client’s onboarding process here.]
As always, if you have any concerns or questions at any time, please do not hesitate to reach out to us. Our team will be happy to support you.
Thank you once again for choosing [COMPANY NAME]. Please take care and have a nice day!
Sincerely,
[SENDER NAME]