Ensuring you reach out to talented agents in your network or in your passive pool of candidates can reduce overall recruitment costs, and lets the candidate know you believe their background is what you’re looking for.
Sending out impressive background emails is usually done when the agency is ready and willing to take on a new agent and is looking for active applicants.
Please keep in mind that this is a template. You may change it to suit your company's voice and tone.
Email subject line: (Job opportunity - [Organization Name]) Loved Your Recent Work on [Candidate's Real Estate Background]
Dear (insert name),
I have come across your professional profile, and I am reaching out to you based on your impressive background! (Insert company name) currently has an open position for a real estate agent and we think you may be a great fit for the role based on (insert details of impressive background such as current role, demonstrated house sales etc.).
(Insert company name) has been in real estate for [X amount of years], and is experiencing a steady growth period, hence the reason for our email.
We would love to schedule a meeting to discuss your background further and share information about the company and the positions available. When would be a good time to arrange a meeting with you?
I look forward to speaking with you soon.
Sincerely,
(Insert Name)
(Insert Phone)
(Insert Email)
(Insert Position at the company)