Social HR

What Is Social HR?

Social HR is the activity of carrying out HR-related tasks via social media. LinkedIn, Facebook, and Twitter are just a few social media platforms that HR professionals might use to carry out these tasks. They might also use internal company-developed social platforms to plan HR initiatives.

Why Use Social Media In Human Resources?

In general, social HR should be incorporated into HR departments' strategy for two reasons:

• It's a reasonably priced method of interacting with job applicants and hiring new employees.
• Engaging with current employees and promoting participation in company-wide activities is simple for HR professionals.

How Can HR Implement Social Media? 

Social media may be used by HR professionals in almost every HR activity, including dealing with current employees and recruiting new talent.

• Hire New Employees:  Utilizing social media makes developing a company's brand much simpler. You are able to build brand pages and communicate with both your audience and prospective employees. This enables you to draw in passive job candidates and enhance your brand's reputation with your audience.

Social media makes it simpler to investigate potential candidates' backgrounds. For instance, on LinkedIn, you may easily review their prior employment, read peer reviews, and request recommendations from your connections.

While you're at it, utilize other social media channels to learn more about a potential employee's personality and fit with your business.

• Encourage employee involvement: Creating a task to complete or posting something social media-shareable are wonderful strategies to increase employee engagement. You may also post a question on social media for anybody to answer, including your staff.
• Boost staff morale: Social networking platforms can assist HR professionals in fostering a sense of community among their staff. This is especially helpful for businesses with numerous departments or lots of remote employees.

For instance, some businesses decide to feature a particular employee in a social media post. This demonstrates to the worker how much their contributions are valued, which may inspire other workers to work hard.

What Are A Few Advantages Of Using Social Networks For Hiring?

The advantages listed below are likely to be enjoyed by HR professionals who integrate social media platforms into their hiring procedures:

• Lower Recruitment Costs: In the past, hiring managers had to pay for advertising space to inform candidates of their job openings. Recruitment via social media considerably lowers this expense. Since it costs little to nothing to create a social media account, recruiters may easily access their candidate pool. Additionally, for a small monthly fee, recruiters can obtain even more specific information about prospects by subscribing to LinkedIn's premium service.
• Shorter Timelines for Hiring: HR professionals can communicate directly with candidate profiles to discover more about individuals that applied more quickly. Additionally, they will discover it simpler to stay in constant and routine contact with top candidates, making it easier for them to schedule interviews quickly.
• Greater Talent Pool: According to LinkedIn, 40 million people search for jobs on their site each week. Meanwhile, Facebook is used by 67% of job seekers. In light of this, recruiters have a sizable prospect pool to choose from for all of their job positions.
• Better Candidates: The majority of hiring managers said the applicants they found on social media were of a higher caliber. Job recruiters are better able to match candidate profiles with their present needs, which contributes to this in part. Additionally, job seekers who use social media to look for work are probably more tech-savvy, a skill that is becoming increasingly important in today's labor market.

Conclusion

The implementation of social HR will differ based on the particular organization and its requirements. Hence there is no universally applicable response to this query. Making a social media policy, teaching staff members how to use social media responsibly, and leveraging social media to attract and hire new employees are some suggestions on how to adopt social HR. Social HR can also be utilized to increase employee engagement and foster a sense of belonging among staff members. 

Companies can utilize social networking sites like Facebook, Twitter, and LinkedIn to post job openings, publish corporate news, and provide employees with a forum to talk about and ask questions about work-related issues. Employers may increase employee engagement and connection through the use of social HR, which can boost output and lower turnover.