Continuous Candidate Engagement

What Is A Continuous Candidate Engagement?

A candidate-centric recruiting model known as Continuous Candidate Engagement (CCE) uses technology solutions and strategies to continuously engage candidates at the beginning of the employer-employee relationship, or the employee's very first day at work, in the right place, at the right time, and in the right way.

The term "continuous candidate engagement" is used to define the new approach to hiring, which is an organized and thorough engagement focused on every stage and every possible variation of the applicant experience. It is all about increasing the overall quality and speed of candidate interaction.

Why Do You Need Continuous Candidate Engagement? 

• If the applicant is still considering the position, you must find out.
• You must determine if the applicant is a suitable match for the position.
• You must continue to engage and energize your best applicants about the opportunity.
• You don't want a competitor to snag one of your top applicants.
• Maintaining an engaged candidate is more affordable and simpler than searching for a new one.
• It lays the foundation for a long-term relationship with potential employees.

Why Is Continuous Candidate Engagement Essential For Recruiters?

Recruitment used to be all about finding the right applicant through traditional networks and channels, interviewing them, communicating an offer, and then hiring the employee.

Since then, things have radically changed. Continuous candidate engagement nowadays is an end-to-end ecosystem that makes sure an applicant's interest and motivation are at their peak from the moment they visit a job board through their first few days on the job.

As a result, the performance potential of a recruit is maximized while also strengthening company branding and talent management. 

How Can Candidate Involvement Be Increased?

Engaging qualified applicants is a crucial component of creating the optimal team. You want to contact a candidate after they submit an application for a position. You may start the engagement process right now without having to wait for them to sign.

In the present cutthroat talent acquisition market, businesses must concentrate on applicant engagement if they want to attract the best applicants.

Candidate Engagement Best Practices:

• Review Applications Promptly

Many businesses wait until a particular day to just assess each new job applicant. However, it is more probable that candidates who are quickly evaluated and followed up on will be hired. Responding to applicants as soon as possible may ensure that qualified prospects stay in touch with your business and are excited about the possibility of working there.

• Maintain Contact with Applicants

Your hiring team should make an effort to stay in touch with applicants after you have reviewed their applications and during the whole hiring process. If you have any interviews scheduled with them, you may get in touch with them to find out the specific day rather than making them wait.

• Set A Hiring Deadline and Follow It

You'll learn about all of your possible prospects after you receive the pre-employment evaluation exam results. Engage in conversation with them to inform them that their profile has been moved to the next stage.

• Text Messaging Can Help You Engage Candidates More

Texting the candidate during the hiring process can increase candidate engagement. The reminders for interviews, changes to the plan, and other important information will be visible to applicants right away because text messages are viewed as soon as they arrive on their phones.

• Gather Candidate Feedback

It would be beneficial to try to get candidate feedback on whether or not you ended up hiring an application so you can keep refining your hiring process and candidate experience. Though few companies do so, doing so might help your business attract more qualified applicants. Making connections with candidates is a benefit of collecting feedback.

Conclusion

Considering the competitive nature of the market and the highly demanding millennial workforce, businesses must develop innovative strategies to find, attract, and keep the finest and brightest brains.

Continuous Candidate Engagement (CCE) is a candidate-centric recruitment methodology that makes use of technological solutions and techniques to consistently engage applicants from the moment the employer-candidate connection starts, at the appropriate time, in the right place, and in the right way.