Candidate Journey

What is Candidate Journey?

The candidate Journey is the procedure and encounters as perceived from the viewpoint of a candidate as they pass through various hiring process stages.

Stages of Candidate Journey

Awareness

The awareness phase is when a prospective employee first becomes aware of a business or open position. This can occur in a variety of methods, including traditional advertising, social media, word-of-mouth, and online job forums.

It's critical for businesses to present a positive first impression at this point. They must make sure that their internet presence is favorable and expert and that their branding is strong and consistent across all platforms. 

Consideration

In order to determine whether a firm and job are a good fit for them, potential candidates start to research them during the consideration stage. They will carefully study the job description to determine whether the position is a good fit for their abilities and expertise, and they will look at things like the company website, reviews, and social media to get a sense of the organization.

At this point, it's critical for businesses to make sure that both their job advertising and internet presence are accurate, current, and easy to understand. They must also be prepared to respond to any inquiries a prospective employee may have regarding the business or the role.

Application

A prospective candidate submits their CV and cover letter during the application round for particular employment. However, it can also be done in person or by email. Typically, this is done through an online application system.

At this point, it's critical for businesses to have a short and clear job description as well as a user-friendly online application process. Additionally, a system for monitoring and tracking applications should be in place.

Interview

The interview stage is when a prospective employee meets with a corporate representative to go over the open position. You can conduct this verbally, over the phone, or through a video conference.

Companies should be ready with a list of questions to ask at this point and should ensure that they are evaluating candidates based on their skills and expertise rather than their appearance or personal lives. Giving applicants a chance to ask questions about the business and the role is also crucial.

Offer

The job offer stage is when an employer extends an employment offer to a prospective employee. You can conduct this in person, on the phone, or by email.

Companies should make sure that the job offer is in writing at this point and should be explicit about the pay, benefits, and expectations of the role. Additionally, it's critical to give applicants enough time to decide and to be ready to bargain if required.

Conclusion

Because it has many parallels to the customer journey, the candidate journey is frequently compared to it. Businesses must map out and comprehend the candidate journey in order to streamline the hiring process and boost the proportion of qualified candidates who accept job offers. This is similar to how they must map out and comprehend the customer journey in order to improve the customer experience and increase conversions.