Abandon Rate

What is Abandon Rate?

The percentage of job candidates who start their applications but never finish them and submit them is known as the abandonment rate in the field of human resources. Monitoring this metric can give businesses information they can use to streamline and improve their hiring procedure.

A high abandonment rate could be brought on by pay, a lack of possibilities for professional advancement, workplace discontent, or other factors. You can keep your employees satisfied and get a better picture of how many individuals you have working for you at any given time by keeping an eye on these tactics.

How is the Abandon rate determined?

Divide the total number of job applications received by the total number of persons that start filling out the application. Multiply the result by 100 to get the abandonment rate.

The importance of Abandon rate

The abandonment rate is a crucial measure for determining how user-friendly the application form is and how interested an applicant is in the position being offered. A survey by Appcast found that more than 95% of candidates who click on a job posting don't finish the application. Additionally, each click costs money if the business manages its advertising budget through a programmatic method. Even while each click only costs 71 cents, prices quickly rise if 95% of clicks are ineffective.

Reasons for High Abandon Rate

You ask too many questions: From a recruitment perspective, gathering as much information as you can is beneficial, but it could discourage applicants from completing the application because it is too lengthy. The quantity of applications submitted and recorded in your system rises when the application is made shorter. Work with your hiring managers to determine the bare minimum of screening questions that must be asked, and then try to keep that number as low as you can.

Your application process is not compatible with mobile devices: In 2020, 60.7% of job applications will be submitted on a mobile device as opposed to 39.3% through a desktop, predicts Appcast. This suggests that the majority of job seekers use mobile devices and will give up on an application if it is not made to be user-friendly and responsive on mobile devices.

There is no "save and return" option available in your application method: If candidates are unable to save their work, they may come back and pick up where they left off without having to try again. Obtain only the bare minimum of data, such as a cell phone number or email address, and then contact or text candidates to remind them that their application is still unfinished.

Conclusion

Your company's abandon rate might help you gain information on a variety of topics. You can find out how engaging and user-friendly your application process is, as well as how intriguing your career website is. Additionally, candidate satisfaction is significantly more likely to increase with shorter, easier-to-use job application forms.