True Coffee Brews Recruitment Success with Manatal

Introduction

William Twining, the Director of Talent Resources & Development at Charoen Pokphand (CP) Group, plays a pivotal role in enhancing workforce capabilities across various CP Group subsidiaries, including True Coffee. CP Group is a multinational conglomerate with diversified interests in agribusiness, food, retail, distribution, telecommunications, and pharmaceuticals. True Coffee, a subsidiary of CP Group, targets urban professionals, students, and coffee enthusiasts in Thailand, offering quality coffee experiences in a conducive environment for work and socializing.

As Director of Talent Resources & Development, one of William Twining's key goals was to improve how recruitment was handled at True Coffee. This involved leveraging innovative tools like Manatal to optimize talent acquisition and development, ensuring that the recruitment processes were efficient and scalable.

Challenges

Before implementing Manatal, True Coffee faced several recruitment challenges that impacted its efficiency and effectiveness:

• Manual Administrative Tasks: The recruitment team spent considerable time on manual tasks such as CV screening and interview scheduling. These tasks were prone to delays and errors, significantly hindering the recruitment process.
• Lack of Centralization: The decentralized recruitment management system made collaboration across True Coffee’s diverse locations challenging. Maintaining consistency in hiring practices and sharing candidate information effectively was difficult.
• Candidate Engagement: Engaging candidates throughout the recruitment journey was problematic. The existing tools were inefficient for communication and feedback gathering, which negatively impacted the overall candidate experience.
• Data and Reporting: The ability to derive actionable insights from recruitment data was limited. The team needed better analytics to track metrics, identify process bottlenecks, and make informed decisions.
• Scalability: As True Coffee expanded, scaling recruitment efforts became complex. The existing systems lacked the agility to support growth and evolving business needs effectively.

These challenges resulted in prolonged recruitment timelines, increased resource allocation for manual tasks, and hindered operational efficiency without centralized management and data insights.

William Twining discovered Manatal through industry networking and research into modern recruitment technologies. Manatal's strong reputation among large companies in Thailand, coupled with recommendations from peers in HR, convinced William to explore and ultimately adopt the platform. Knowing that Manatal was also based in Thailand added to its appeal as a fitting solution for True Coffee’s recruitment needs.

Solution

In 2021, True Coffee adopted Manatal to address its recruitment challenges. The implementation process began with their Manatal Account Manager setting up and customizing the platform to fit True Coffee’s recruitment processes. The primary focus of implementation revolved around training the teams to effectively utilize the system.

Manatal provided solutions in several key areas:

• Automation: It automated manual tasks like CV screening, interview scheduling, and email communications, significantly reducing administrative time and errors.
• Centralization: The platform provided a centralized system for recruitment management, improving collaboration across diverse business units and ensuring consistency in hiring practices.
• Candidate Engagement: Enhanced communication tools in Manatal improved candidate engagement throughout the recruitment process, leading to a better candidate experience.
• Data Insights: Robust analytics capabilities allowed the team to track key metrics, identify bottlenecks, and make data-driven decisions to optimize recruitment strategies.
• Scalability: Manatal’s flexible workflows and integrations supported expanding operations, adapting to evolving recruitment needs effectively.

Key features that stood out included the automation of recruitment tasks, centralized management, detailed analytics, and customizable workflows. One favorite feature was the custom report builder, which allowed for tailored reports to analyze recruitment metrics and track KPIs effectively.

Conclusion

Since implementing Manatal, True Coffee has experienced significant improvements:

• Time-to-Hire: Reduced by 30%, streamlining processes through automation.
• Cost Savings: Achieved a 20% reduction in cost-per-hire due to improved efficiency.
• Operational Efficiency: Enhanced by 25%, thanks to centralized management and optimized workflows.

These quantifiable results demonstrate the positive impact of Manatal, contributing to shorter hiring times, reduced costs, and overall operational efficiency. Manatal has met and exceeded their expectations, providing a robust and scalable solution that continues to support True Coffee’s growth and evolving recruitment needs.

William Twining has particularly pointed out the exceptional quality of support provided by Manatal. The dedicated support team has been invaluable in ensuring a smooth implementation and ongoing optimization of the platform.