Secrets to Social Media Job Posting

Social media is not only a great way to connect with your customers and promote your brand, but also a powerful tool to attract and recruit the best talent for your company. According to LinkedIn, 86% of job seekers search for opportunities through social media. At the same time, more than 85% of recruiters and employers recognize it as extremely important in hiring. [1]

But how do you create a social media post that stands out from the crowd and catches the attention of your ideal candidates? How do you showcase your company culture, values, and benefits in a way that resonates with your target audience? And how do you measure the effectiveness of your social media recruitment strategy?

List of Inspiring Social Media Job Postings

Here are some examples of job posts on different social media platforms that have generated a lot of engagement and interest from potential candidates. We have included screenshots of each post, as well as some observations and tips on what makes them effective.

Example 1: Netflix

This post by Netflix on LinkedIn is a great example of how to use storytelling and humor to showcase your company culture and values. The post features a video of a Netflix employee who shares his experience of working at the company, along with some funny anecdotes and insights.

Some of the key elements that make this post successful are:

• The use of storytelling: Storytelling is a powerful way to capture the attention and emotions of your audience. By sharing a personal story of an employee, Netflix gives a glimpse into what it's like to work at the company, and what kind of people they are looking for. Storytelling also helps you create a connection with your audience, as they can relate to the challenges and successes of the employee.
• The use of humor: Humor is another effective way to make your post stand out and memorable. By adding some jokes and funny moments to the video, Netflix shows that they have a fun and relaxed work environment, where employees can be themselves and enjoy their work. Humor also helps you create a positive impression and mood for your audience, which can influence their perception of your company and brand.

Here’s a Tip

Having a strong campaign is superb, but having no idea where to showcase it is not as good. You can leverage a recruitment tool like Applicant Tracking System (ATS to help you tell your story smoothly and ensure your campaign is reaching through to jobseekers out there. An ATS like Manatal connects you with 2500+ channels such as LinkedIn, Facebook, Twitter, and Instagram. You could share your job postings across these platforms in just one click. Aside from that, Manatal also comes with the Branded Career Page feature where you can easily craft a career site from scratch to match your brand and upload content like inspiring videos or images to highlight your brand and attract candidates.

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Example 2: HP

Another great example is a video post from HP on Facebook. The video features the multinational tech company’s employees from different backgrounds, including LGBTQ+, women, and people of color. This emphasizes HP’s commitment to diversity and inclusivity, highlighting the different perspectives of its team members.

Some of the key elements that make this post successful are:

• Production quality: The video format is engaging and eye-catching, making it stand out among other job posts. HP added quality to this video post with color grading and background music.
• An inspiring speech: HP added a human touch to its job post video. Right from start to end, we would hear HP’s Chief Diversity Officer’s voice guiding the audience through the company’s mission of encouraging and cultivating a diverse and inclusive work environment with its arms open for talents from all walks of life.

Example 3: Nike

One way you can draw top talent to your front door is by inspiring them and assuring them that, by joining your company, you’ll be a part of creating a positive effect on the community. Nike goes by this exact route when it comes to its social media job posting. The sports goods titan posted a video on LinkedIn where it showcases its ‘Coach the Dream’ event.

Here’s a key takeaway from Nike’s campaign

• Attracting through an inspiring event: Via its CSR event, Nike lets its audience know that the company is focusing on leading young athletes to the path of greatness by gathering experts to help make the kids’ dreams come true. Indirectly, this attracts talent who values the importance of giving back to the community and eventually leads them to Nike’s career site.

Example 4: Deutsche Bank

Sometimes, you don’t even need to post about your open jobs. A simple image that shows the audience that you’re company is not all about coming to work, and then going home will do the trick. Take the Deutsche Bank for an example. The German multinational investment bank showcases its fun side via its Facebook post where its employees joined a corporate running event.

• Offering fun activities: The post highlights that over 1000 workers from the bank participated in the world’s largest corporate running event and enjoyed food and drinks afterward. When it comes to social media job posting, this has more value than advertising about the benefits that you will offer. Deutsche Bank shows that it cares about its employees’ fitness and showcases the fun side of being part of the company.

How to Use Social Media to Attract the Right Candidates

Now that you have seen some examples of highly engaged job posts on social media, here are some best practices on how to use social media to attract the right candidates for your company.

• Define your employer brand: Before you start posting on social media, you need to define your employer brand, which is the reputation and image of your company as an employer. Your employer brand should reflect your company culture, values, mission, vision, goals, benefits, and perks. Your employer brand should also be consistent and aligned with your overall brand identity and voice.
• Choose the right platforms: Depending on your industry, niche, and target audience, you need to choose the right social media platforms where you can reach and engage with potential candidates. For example, if you are looking for professionals and experts in your field, LinkedIn might be the best platform for you. If you are looking for creative and visual talent, Instagram might be the way to go. If you are looking for young and tech-savvy talent, Twitter could be the right place for your campaign.
• Create engaging content: Once you have chosen the right platforms, you need to create engaging content that showcases your employer brand and attracts potential candidates. You can use different types of content, such as videos, photos, stories, testimonials, blogs, podcasts, webinars, or live streams. You can also use different formats, such as stories, reels, carousels, or polls. You should also use captions, hashtags, emojis, and calls to action to convey your message and invite your audience to take action.
• Interact with your audience: One of the most important aspects of social media is interaction. You need to interact with your audience by responding to their comments, questions, messages, and feedback. You should also encourage them to interact with you by asking them questions, conducting surveys, hosting contests, or creating challenges. Interaction can help you build relationships and trust with your audience, as well as generate more engagement and exposure for your content.
• Measure and optimize your results: Finally, you need to measure and optimize your results by using analytics and tools to track and evaluate your social media performance. You should measure metrics such as reach, impressions, engagement, clicks, conversions, and hires. You should also optimize your content and strategy by testing different variables, such as timing, frequency, format, tone, and message. Optimization can help you improve your results and achieve your goals.

Conclusion

Social media has proven to be an invaluable tool for businesses to expand their recruitment efforts and connect with potential candidates in a more engaging and dynamic way. However, before diving headfirst into social media job posting, keep in mind that it’s important to develop a well-thought-out strategy that aligns with your hiring goals and target audience. Considerations such as which platforms to use, the tone and message of the job posting, the frequency of posts, and the use of targeted advertising are all important factors to take into account. By carefully planning and executing a social media job posting campaign, you can effectively attract top talent and build a strong employer brand in the competitive job market.

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Citations:

1. LinkedIn