11 Proven Communicating Strategies via HR Email

September 17, 2024
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Ann
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To ensure that your HR emails are effective and well-received, it's important to follow certain rules and guidelines. By adhering to these rules, you can increase the chances of your emails being read, understood, and acted upon by employees. Whether you are a seasoned HR professional or a manager responsible for HR communications, you must be aware of these rules to maximize the impact of your emails. In this article, we will outline 11 rules for sending HR emails to employees, helping you navigate this important aspect of employee communication.

Best Practices for Writing HR Emails

Regardless of the reasons for you to communicate with all employees like updating them about policy changes, announcing events, or addressing rules violations, you need to craft an effective HR email. When creating one, you need to find the balance between professionalism, clarity, and empathy. Let’s take a look at the best practices for writing good HR emails:

i) Engaging and Effective Content: The content of your email should be engaging and relevant to the recipient. Use a conversational tone, ask questions, and include actionable items to encourage interaction.

ii) Subject Line: The subject line is the first thing your employees see, so make it count. It should be concise, clear, and relevant to the content of the email. For example, “Important: Changes to Health Benefits” or “Invitation: Company Town Hall Meeting”.

iii) Email Length: Long emails can be overwhelming and may not be read thoroughly. Aim for no more than two to three short paragraphs.

iv) Text Readability (Flesch Scores): The Flesch readability score is a tool that can help ensure your emails are easy to understand. Aim for a score of 60-70, which is considered easily understandable by 13-15-year-old students.

v) Optimal Timing: Avoid sending important emails on Monday morning or Friday afternoon when employees are likely to be busy. Mid-week, particularly Tuesday or Wednesday, is often the best time to send HR emails.

HR Emails to Candidates

While many HR departments may rely heavily on internal emails for employee communication, there are instances where external communication becomes necessary, especially when dealing with candidates during the recruitment and selection process.

External emails enable HR to provide important information to candidates regarding their application status, interview schedules, and even job offers. It allows for clear, direct communication that helps keep candidates informed and engaged throughout the hiring process.

One tool that can greatly assist HR teams in sending mass emails to candidates is Manatal's Mass Emailing feature. This feature allows you to easily create email templates, customize them as necessary, and send them to multiple recipients with just a few clicks. This saves valuable time and effort, enabling you to focus on other important aspects of the hiring process.

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Rules To Write An Effective HR Email To Employees

Before hitting send on any HR email to employees, it's important to know and follow specific rules that govern communication in the workplace. Whether it's an email regarding performance feedback, a promotion, or disciplinary action, understanding the appropriate language, tone, and format of an email can make all the difference in promoting healthy communication between management and employees.

In this section, we'll explore the essential rules to follow when crafting any HR email to employees to ensure effective communication while maintaining professional decorum.

Rule 1: Introductions

Establish rapport first if you are a new HR staff or have not interacted with the employees before. So, it is a good idea to briefly introduce yourself which includes your role and responsibilities within the company. When drafting your email, create a friendly greeting and a clear introduction before you clearly state the purpose of the email right at the beginning so the recipient understands the context and importance of the message.

Rule 2: Clear Subject Lines

Now that you know what tone you should use and what to avoid in your HR email to employees, the second thing you need to keep in mind is the email subject. This is because the subject line of your email is the first thing that an employee will see in their inbox. You can think of the subject line as your email opening statement, which if done right, will determine whether the recipient will open and read your message.

Hence, you need to create a clear and attention-grabbing subject line for employees to notice your email among other messages, filling up their inboxes. That being said, if you forgot to put a strong subject line, you can expect your message to go unread or perhaps marked as spam. So, do take your time to craft a clear and attention-grabbing subject line that entices the recipient to open and engage with your email.

Example 1: Important update on the new project deadline This subject line is clear because it tells the recipient what the email is about and why they should open it. It also creates a sense of urgency by using the word “important” and mentioning the deadline.

Example 2: Congratulations on your promotion! This subject line is attention-grabbing because it uses the positive word “congratulations” and appeals to the recipient’s emotions. It also makes them curious about the details of their promotion and who is sending them the email.

Rule 3: Personalized Emails

Unless you’re addressing all employees in the organization, using their names in your HR email to employees may increase your personal connection and strengthen the professional relationship between you and an employee. Not only that, but it also shows that you care about their individuality and not just another number in the company.

When you are being personable in your email, you are establishing a comfortable and friendly tone with the employees that ultimately can make the communication smoother and more effective. This way they might feel more comfortable discussing any HR-related issues with you.

Being personable, such as using friendly language and expressing concern for their well-being, can also help to build trust and rapport between the employee and the HR department. It is crucial to ensure that the employee feels heard, understood, and valued in any HR communication.

Rule 4: Proper Context

Context matter. Whenever you want to send an HR email to employees, you must provide context and explain the purpose of your email clearly. This way, the employees can understand why you send the email and what you want them to do. Now, imagine if you don’t put effort into providing any context or explanation, you can expect confused employees to ask for clarification. Furthermore, you risk making employees anxious who might already be stressed out or under pressure from their regular job duties.

From here you can figure out that when you provide clear context and explanations in your HR email to employees, it shows that your department values transparency and open communication. This, in turn, helps to build trust and improve employee morale.

Rule 5: Clarity and Detail

There are times when you’ve given a clear context and explanations, but you don’t get any actions from employees. So, you need to ask yourself “Are the instructions you provided clear enough?” or “Do you give enough information?”

Thus, as an HR professional, it is important to communicate with your employees clearly and concisely. When sending emails to your employees, make sure to provide clear instructions on what is expected of them. This can include information about upcoming events, deadlines, or tasks that need to be completed.

Rule 6: Respect and Empathy

Speaking of tones and language usage, it is important to maintain a respectful and empathetic tone when addressing sensitive topics in email communications to employees. Sensitive topics can include topics such as reports of harassment, discrimination, layoffs, or performance issues. These topics can evoke strong emotions among employees and it is important to address them with the utmost professionalism.

One way to approach these sensitive topics is to acknowledge the emotions of employees in your email communication. For example, you can start by expressing empathy for any negative emotions they may be experiencing. Try to establish a level of trust and credibility with your employees and make them feel more comfortable and open to receiving the information you have to share.

It is important to use respectful language and avoid words that may be perceived as insensitive or dismissive. Try using inclusive language and avoid language that may be biased or suggestive of stereotypes.

It is also important to avoid using overly technical terms that may be difficult for employees to understand, and instead, use clear and concise language that is easy to comprehend. By taking the time to be respectful and empathetic in your email communications, you can help create a positive and supportive space for the employees.

Rule 7: Positive Energy

When composing an HR email, it is important to use positive language that will convey appreciation for your employees’ hard work and dedication.

Using a positive tone can help you to engage with the employees during communication. Rather than simply stating what employees are doing wrong, an HR email should focus on what they are doing right. This not only helps to build employee confidence but also encourages them to continue performing at a high level.

Rule 8: Avoid using jargon

When communicating with employees, it's essential to avoid using jargon that may not be easily understood by everyone. HR professionals often deal with intricate policies, procedures, and legal requirements that can make it tempting to use internal terms and industry jargon.

However, using too much jargon can confuse employees and make them feel disconnected from important HR communications, especially if they are new to the company. It's essential to use language that conveys information clearly and concisely, without relying on confusing terminology.

Instead, try to use plain language that's easy to understand, and make sure to define technical terms or use simple analogies when necessary. This will ensure that employees understand the information being communicated and can take appropriate action or make informed decisions. By avoiding jargon, HR professionals can foster a culture of transparency, clarity, and trust within their organizations, which can lead to better engagement and performance from employees.

Rule 9: Proofread before sending

One of the most important aspects of writing an HR email to employees is ensuring that it is free from grammatical errors and typos. Failure to proofread an email can result in a message being unclear or even convey a different meaning, which could lead to confusion and miscommunication.

Before sending any HR email, take the time to proofread it thoroughly. Read through the email from start to finish, keeping an eye out for any grammatical errors or awkward phrasing. Once you’re satisfied that the message is clear, run the text through a grammar and spell-checking tool to catch any mistakes that you may have missed.

Remember, your HR emails represent your organization, so it’s important to present them in a professional and polished manner.

Rule 10: Follow up on the email if necessary

It is essential to monitor responses and act accordingly, especially if the email contains significant or critical information that employees must understand or adhere to. A lack of response or action could result in serious implications for the company in terms of productivity, morale, and legal compliance.

Don’t bombard the employees with emails without giving them sufficient time to respond because this going to appear as micromanaging.

Rule 11: Send your HR email to employees at the right time

Timing is an important factor when it comes to sending HR emails to employees. It's essential to ensure that the emails are delivered at the right time to maximize their impact. For instance, if an email is sent during working hours, it stands a better chance of being read promptly than an email sent later in the day or on weekends.

Another important aspect to keep in mind is the relevance of the email. If it's a time-sensitive matter, then it's important to send the email as soon as possible. For instance, if there's an upcoming deadline for completing paperwork, the email should be sent well in advance so that employees have enough time to complete the task.

Conclusion

In conclusion, you need to maintain effective communication to foster a positive work environment. By adhering to these guidelines, you can ensure that your communications are clear, respectful, and impactful. This not only helps to avoid misunderstandings or conflicts but also promotes transparency, trust, and employee engagement. Additionally, well-crafted HR emails can serve as valuable tools for disseminating important information, addressing employee concerns, and reinforcing organizational values.

Ann Schumann

As a former recruiter turned content writer, Ann specializes in creating engaging content. With a passion for the recruitment industry, she helps businesses streamline hiring and attract top talent using innovative solutions.

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Manatal is the best ATS we worked with. Simplicity, efficiency and the latest technologies combined make it an indispensable tool for any large-scale HR team. Since its adoption, we've seen a huge increase across all our key recruitment metrics. To summarize. it is a must-have.
Ahmed Firdaus
Director - MRINetwork, Executive Search Firm
I've been using Manatal for the past couple of months and the platform is excellent, user-friendly and it has helped me a lot in my recruitment process, operation and database management. I'm very happy with their great support. Whenever I ask something they come back to me within minutes.
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Senior Talent Acquisition - Manpower Group
Manpower has been using Manatal and we couldn't be happier as a team with the services this platform has provided. The application is extremely user-friendly and very well equipped with all the useful functions one would require for successful recruitment. The support team is also excellent with very fast response time.
Kevin Martin
Human Resources Manager - Oakwood
Manatal is a sophisticated, easy-to-use, mobile-friendly, and cloud-based applicant tracking system that helps companies achieve digitalization and seamless integration to LinkedIn and other job boards. The team at Manatal is very supportive, helpful, prompt in their replies and we were pleased to see that the support they offer exceeded our expectations.
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International Director - JB Hired
Manatal has been at the core of our agency's expansion. Using it has greatly improved and simplified our recruitment processes. Incredibly easy and intuitive to use, customizable to a tee, and offers top-tier live support. Our recruiters love it. A must-have for all recruitment agencies. Definitely recommend!
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HR Manager, Talent Sourcing & Acquisition - Suntory PepsiCo Beverage
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