Digitalizing Healthcare recruitment in 2023

As companies and businesses around the world look for ways to re-emerge as employers who put well-being as a priority post-pandemic, healthcare has been at the center of everyone’s attention. And with it, a soaring demand for healthcare workers. 

Way back in 2012, a study conducted by the Georgetown university center predicted that healthcare providers in the U.S. will experience an increasing need for a workforce that reaches 5.6 million more healthcare workers by 2020 to meet the growing demand. Back then, this type of growth was considered dramatic workforce growth. 

However, these projections did not take into account a global - and crippling - health crisis in the form of COVID-19. The demand for healthcare has increased exponentially worldwide since then and continues to grow as the world enters a period of recovery and economic uncertainty towards 2023.

The Healthcare industry

Healthcare as an industry refers to all organizations, systems, institutions, firms, and resources that deliver health care services to meet the needs of a specific target population. This includes hospitals, clinics, health insurance, pharmaceuticals, and so on. 

In order to keep up with the increasingly high demand for workers that we will inevitably see later in the year, healthcare organizations and recruiters should consider early preparation by investing in the right recruitment software. High demand for skilled healthcare workers makes the process even more difficult than it already is.

The skills and qualifications required by this industry are intricate and difficult to locate. An efficient recruitment software or ATS can streamline the recruitment process and help recruiters keep up with staffing demand. We decided to examine just how recruitment technology like Manatal gives healthcare organizations an advantage by staying ahead of the talent race.

Helping Healthcare Recruiters Source Candidates

Healthcare recruiters, now more than ever, rely on maintaining a steady flow of highly-qualified talent. The market itself makes consistent sourcing extremely difficult given the global lack of professionals in the field. Given the industry’s complicated qualifications, requirements, and certifications, especially on a global scale, recruiters can have a tough time keeping track of previous applicants, new applicants, and data that relates to both.

While this has been the case for years, the global pandemic has emphasized the fact that many healthcare organizations can neither dedicate the time nor the resources required to source healthcare candidates in a consistent manner. 

Where recruitment software make a difference

The right recruitment software can reduce the amount of time healthcare recruiters dedicate to sourcing valuable talent by uniting different platforms under the same software, integrating different channels, automating specific functions, and managing data in the simplest, most efficient way. 

Implementing recruitment software of this nature goes beyond time-saving, as one of the more important tech developments that an ATS can offer is the adoption of AI-powered candidate sourcing, ranking, and matching.

Manatal’s AI-powered tool can spot and capitulate on patterns and differences in resumes, social media profiles, and job applications in order to find the best candidate for the job, and vice versa, eliminating the need to vet hundreds if not thousands of potential employees.

Our social media enrichment algorithms scour candidates’ online social media profiles (Facebook, Instagram, etc)  and portfolios/ networking accounts (LinkedIn, Github, etc..) to help source quality candidates.

The AI recommendation engine helps recruiters source and vet both external and internal candidates by including the existing resumes in a healthcare organization’s applicant tracking system (ATS) in its candidate rating and scoring, maximizing the potential yield of your talent pool as well as creating a bigger picture of available talent on the market, passive and otherwise.

Vetting Candidates

Sourcing and vetting candidates both require a lot of time, effort, and focus. In the healthcare industry, recruiters have very little option but to compete over slim-pickings. Analyzing data, creating job descriptions, verifying and following up on candidate information, and checking references are just a few of the functions that recruiters must undertake, a few of the functions that have the potential of producing better results when done through the right ATS. 

One of the most efficient ways to implement recruitment software is by relying on AI solutions to automate the candidate screening process, especially for high-volume or high-turnover positions. Manatal’s AI recommendation engine provides the benefit of a quick and efficient vetting process that incorporates deep analysis of skills, qualifications, and experience in order to predict just how well the candidate would fit the position. 

A healthcare organization’s existing candidate database can be quickly screened with one click to rate and score healthcare workers based on their performance and experience, as well as their potential compatibility with the job at hand.

Manatal & HR management software integration

The very nature of HR management software lacks the functionalities and recruitment-focused aspect that an ATS brings to the table. While HR software generally caters to payroll, attendance and other functions, an ATS focuses solely on the recruitment journey and the various stages within. Some software providers attempt to blend the two into one platform, but the result is often buggy, cluttered and overly complex.

It’s far more effective and practical to utilize separate platforms for HR management and recruitment needs. However, the need to move data between the two remains vital as candidates make their way out of the recruitment and onboarding process, to become a strictly HR-related matter. 

While it’s possible to export candidate information directly from Manatal and re-upload it to your HR software of choice, Manatal’s team has been hard at work developing a better, more direct method.

API Integration & Data migration

As the need for easy data migration remains the solid link between ATS recruitment and HR management software, Manatal’s platform now supports data transfer through API, connecting two different applications to synchronize and share information across their platforms, allowing easy candidate data migration when needed. 

For example, should a healthcare organization already have an established HR management software, taking advantage of Manatal’s ATS would inevitably produce a certain amount of candidate data that would need to be transferred across the two platforms.

While this approach might seem complex and somewhat difficult to adjust to, our users can take advantage of our documentation guide to API integration, outlining the step-by-step process. As per the nature of the method itself, this feature is only available for HR management software that supports open API of their own such as IBM, SAP, and Taleo.

Hiring managers & guest access requests

The hiring managers and decision makers within an organization are most familiar with its needs for talent and staff. Moreso in the healthcare industry, this need for specific candidates can be very urgent and time-sensitive. 

Hiring managers can access the interface as guests, through the external portal, allowing their recruiters and HR professionals to display recruitment data as needed. 

The new feature allows these decision makers to submit a request for a specific job without accessing the platform on an admin account. They can now directly request that a certain role or position be included in the hiring process, through a more direct and time-saving channel.

Social media & enrichment

Intricate digital assessment puts emphasis on the applicant’s skills and capabilities, details that the resume may not display in-depth. This is where Manatal’s intelligent social media enrichment tool comes in handy, providing details about the candidate that would be relevant to their role within the company. Hiring managers and agency recruiters can utilize this data to assess a candidate’s personality and skills for more informed hiring decisions.

We’re a few months into the year and the healthcare industry is already displaying signs of being understaffed, overwhelmed, and in need of an optimized recruitment process throughout the pandemic and beyond.

Click here to read more of our recruitment insights, or try Manatal’s 14-day free trial now!