A company career page is essential for attracting and retaining job seekers. Without it, candidates will not be able to see your brand as a desirable employer and will look elsewhere. To create a high-quality page, you can learn from these great careers page examples and follow some best practices.
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Careers Page Examples for Your Inspiration
These are some of the well-made careers pages out there that you can take as inspiration.
1. Nike
The first careers page example is Nike's. The company ensures that all of its channels coincide with the corporate design, including its career page. [1] The global sportswear titan’s latest look is black and white. So, Nike’s career site effectively reflects its image by using black as a foundation of the page with white text as well as showcasing the essence of the company’s product.
The career site also links to Nike’s other online profiles, including Twitter, Facebook, YouTube, and Instagram, all displaying the same logo and color scheme. Talk about a strong employer brand. Here’s a good one you should follow.
2. TikTok
TikTok’s careers page is another good example. [2] Why? The world-popular social network platform utilizes mixed content to enrich and add some spice to its career page as well as showcase its fun side to candidates. Right from the top of the page, TikTok starts with a video presenting a diverse group of employees focusing on their work from offices around the globe. Just below, the company showcases its values and goals through short texts and fun graphics.
TikTok reiterates to visitors that it provides a warm workplace through images of its team members collaborating with smiles.
3. Henkel
The next careers page example is Henkel's. [3] A big chemical and consumer goods company from Germany known for 'Schwarzkopf' hair products are doing a good job at telling a story through its career page.
Among its well-built landing page, Henkel's 'Jobs & Application' provides a fairly smooth experience to job seekers with dropdowns and filters to easily find open positions.
The company even goes beyond and explains the application stages, as well as offers tips and tricks on how to successfully secure a position!
4. Airbnb
Airbnb, one of the big players in the homestay rental industry, makes another excellent careers page example. [4] The company clearly which country each position is needed in, the main responsibilities, and the minimum requirements of the jobs, as well as the quality it's looking for in each job. At the same time, Airbnb also explains who it is, what its goals are, a clear definition of the positions, what kind of individuals would fit each role, and why candidates should work for the company.
5. SpaceX
Elon Musk’s spacecraft manufacturer, launcher, and satellite communications company presents a good careers page example. [5] The company knows that job seekers would like to see what job titles are open. So, right from the get-go, you’ll see a search tab for open jobs. Below it, you can categorize job searches by career types or you can simply click to view all of the opening jobs.
Under the job search option, visitors will be immediately led to the company’s mission and learn about the impact that SpaceX aims to leave on this planet. Then the site invites visitors to learn about what it's like being a part of the company before showcasing a video message from SpaceX’s President and COO, Gwynne Shotwell, explaining the company’s vision, values, and goals.
And then wrapping things up, the whole career page keeps SpaceX's brand image consistent by using white text on a pitch-black background.
6. Apple
Apple offers another great careers page example. [6] The American multinational technology company begins its visitors’ journey with a unique advertisement, showing special motion graphics of its logo in different styles and designs to represent diversity.
Right from the top, the company is very clear about its mission to find more talent, letting job seekers know that they will be in for something special. They can make a change while being themselves fully. Then, visitors can learn how they can make an impact while growing as part of the Apple team.
Scrolling down, Apple showcases different fields in that job seekers can make difference at the company from retail, software and services, hardware, machine learning and AI, to support and service. With each field leads visitors to an individual landing page showing available roles.
Throughout the page, Apple keeps its brand image consistent with black and white color. However, the company spices things up by adding bright colors to highlight its mission.
7. Meta
The mother company of Facebook, Instagram, and WhatsApp knows exactly how to attract young job seekers and talents in the tech scene. [7] Its career page begins with the job search option, then below it, visitors can read inspiring stories from Meta’s personnel such as its Software Engineering Manager, Design Modelmaker, and Security Engineer. After that, visitors can explore Meta’s mission and commitment. Moreover, Meta offers visitors the latest tech news on its career page as well.
Meta keeps things simple with a minimal style career page consisting of text, images, and special icons. And what makes Meta’s career site different from other companies is at the bottom of the page, the multinational tech titan collects data to improve the site via a poll asking visitors whether they’ll apply for a role at the company or not.
Using a Career Page Builder Tool
Manatal’s ATS comes with innovative features that allow users to strengthen and expand the visibility of their brands with ease. This includes the ability to create customizable career pages any way they imagine.
With a career page builder embedded within the ATS, recruiters will be able to showcase their brand as an employer, as well as engage with potential candidates. This is a great way for recruiters to accomplish mission-critical tasks seamlessly.
Try Manatal’s Branded Career Page now
How to Build a Good Career Page
Now that we’ve seen some noteworthy careers page examples and see how ATS can assist you, let’s take those inspirations and put a spin on them with these tips.
Fully Branded Experience
A career page should match your corporate look and boost your employer brand. This way, candidates can see who you are and trust you as a professional firm. A consistent brand image helps you attract and influence talent to join your team.
Don’t make your career page too different from your other channels. This can confuse visitors and make them doubt your reliability. Make sure all your sites are linked and aligned.
Creating a unified look can be hard. You need the right tools to design and automate your career page. An ATS lets you do that easily and flexibly. You can also connect your career page to your online platforms for a seamless branded experience.
Essential elements
Content is vital for a good career page. It tells visitors what you stand for and what you offer. It helps you show your culture, values, benefits, and opportunities in a captivating way.
To successfully engage candidates, your career page should clearly describe:
- Your job openings
- Your work environment
- Your team
- Your company values
Here are some tips and best practices to help you create an effective and attractive career page:
- Intuitive job search: It doesn’t matter how beautiful your career page is if candidates can’t locate your open roles. Make sure these are front and center, and easily searchable.
- Creative copy: Entice viewers with a catchy headline and highlight qualities of your company that would be attractive to prospects. Focus on topics like company culture, mission, perks and benefits, etc.
- Visual content: Include images, videos or graphics to break up text and create a comprehensive story. 54 percent of internet users are seeking more video content from businesses they support, so if you have the budget, this is a great place to start.
Stand out with extras
- Perks: Feature non-financial benefits like the ability to work remotely, flexible PTO, progressive paternal leave policies or volunteer opportunities can help set you apart. 53 percent of employees report that perks improve their professional satisfaction, so don’t skimp out here.
- Bonus content: These can be employee testimonials or quotes, company awards, location map, reviews or subcultures within the company.
- Interactive: Engage candidates with dynamic features, like navigation features, live chat pop-up or elements that change when scrolled over.
Avoid these Mistakes
- Jargon: No need for confusing analogies or industry lingo. Write about your company and its people in plain, conversational text.
- Cheesy pictures, or worse, stock photos: Candidates notice when it’s not your office, employees or culture. Engagement increased by 37 percent when content is optimized with interesting visual content.
- Content overload: Too much content can quickly distract job seekers from applying. Keep it concise and relevant.
Conclusion
A career page is an effective tool that can help companies reinforce their images and communicate brand messages to candidates. It is a channel that is specifically designed to attract top talents by showcasing companies’ identities, histories, goals, and achievements, as well as informing job seekers about who they are looking for. Using a career page building tool such as Manatal makes it very easy to create attractive and fully branded career pages for your website.
Would you like to know more? Start your 14-day free trial now and further explore Manatal’s innovative features that are designed to help you reinforce your employer branding strategy and attract top talents right to your doorstep.
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