PPC Manager job brief
We are looking for a highly motivated and experienced PPC (Pay-Per-Click) Manager who will be responsible for developing, implementing, and optimizing paid advertising campaigns for our company. The ideal candidate must be able to identify target audiences, craft compelling ad copies, monitor and analyze results, and generate high-quality leads while staying within budget. The PPC Manager should also stay up-to-date with the latest trends and practices in digital marketing to maximize results.
PPC Manager responsibilities
- Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions.
- Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
- Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.
- Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
- Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.
- Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing revenue-generating PPC campaigns
- In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms
- Strong analytical skills and ability to interpret data from various sources to make data-driven decisions
- Excellent written and verbal communications skills with a creative mindset and ability to craft compelling ad copy
- Experience with budget management, bid strategy, and cost-per-conversion optimization
- Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines
- Bachelor's degree in Marketing, Advertising, or a related field
- Adwords Certification and experience with Google Analytics are preferred
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