Marketing Associate job description

Marketing Associate job brief

We are currently seeking a Marketing Associate to join our team. The ideal candidate will be responsible for supporting our marketing campaigns and initiatives, as well as helping to implement and execute our marketing strategy. The applicant should have a passion for marketing and be highly organized and strategic in their thinking.

Marketing Associate responsibilities

• Collaborate with the Marketing Manager on the development and execution of marketing campaigns, including email marketing, advertising, and social media.
• Conduct market research and analyze consumer trends to identify opportunities for growth and development.
• Assist in the creation of marketing materials, such as product flyers, brochures, and other collateral.
• Help to develop and execute digital marketing campaigns, including social media and email marketing.
• Develop, maintain, and manage social media accounts, updating regularly with relevant content, including blogs and infographics.
• Monitor and evaluate analytics, generating reports related to website traffic, engagement, and the effectiveness of marketing campaigns.
• Work collaboratively with members of the marketing, sales, and product development teams to ensure that all materials are consistent with the company's overall brand and messaging.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 2+ years of experience in marketing, preferably in a B2B environment
• Strong written and verbal communication skills
• Demonstrated experience with social media platforms, email marketing, and digital marketing strategies
• Ability to think analytically and solve problems
• Well-organized and able to manage multiple projects and deadlines
• Familiarity with CRM and marketing automation software such as HubSpot, Marketo, or Pardot is a plus

The Marketing Associate will play a crucial role in supporting and executing our marketing strategy. They will be responsible for collaborating with team members to create and implement campaigns and initiatives across a range of marketing channels, including email, advertising, and social media. The ideal candidate will be highly organized and strategic in their thinking, with the ability to multitask and manage multiple timelines and deadlines.