Digital Marketing Executive job description

Digital Marketing Executive job Brief

We are seeking a Digital Marketing Executive to join our dynamic marketing team. The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies to increase brand awareness and drive traffic and sales across all our digital channels. The ideal candidate will have a keen eye for detail, the ability to analyze data, and the creativity to come up with innovative ideas to drive growth.

Digital Marketing Executive responsibilities

• Develop and execute digital marketing campaigns across all relevant channels, including email marketing, social media, PPC, SEO, content marketing, and affiliate marketing.
• Conduct market research and analyze data to identify trends, insights, and opportunities.
• Manage and measure the effectiveness of digital campaigns and provide regular reports to senior management.
• Work closely with internal stakeholders to develop and implement digital content strategies and ensure they align with overall business objectives.
• Collaborate with external agencies and partners to deliver high-quality, engaging content and campaigns.
• Stay up-to-date with industry trends and digital marketing best practices, including new platforms, technologies, and techniques.
• Manage budgets and ensure campaigns stay within budget while delivering the desired results.
• Manage website content and ensure it is optimized for search engines and user experience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven work experience as a digital marketing executive
• Excellent analytical, communication, and interpersonal skills
• Strong knowledge of digital marketing channels, strategies, and platforms
• Experience in managing PPC, SEO, social media, email marketing, and affiliate marketing campaigns
• Proven ability to deliver measurable results and achieve targets
• Ability to manage and prioritize multiple projects simultaneously
• Experience with Google Analytics, Google AdWords, and social media ad platforms
• Experience with web content management systems and HTML/CSS
• Strong project management and organizational skills

With the above requirements, the ideal candidate must be able to work collaboratively with teams complemented by a compelling portfolio and out-of-the-box thinking.