Broker Recruitment - Employer's Value Prop email template

Why does it matter?

Ensuring you reach out to talented agents in your network or in your passive pool of candidates can reduce overall recruitment costs, and lets the candidate know you believe their background is what you’re looking for. Adding value to yourself an employer is a great way to attract the right person.

When to send?

Sending out referral emails is usually done when the agency is ready and willing to take on a new agent and is looking for active applicants who may be a good fit for the business.

What to include?

• Their name
• Details about the open role
• That you believe they are a good fit for the role
• A question at the end to encourage a response
• A little information about the company and the benefits and values offered

Please keep in mind that this is a template. You may change it to suit your company's voice and tone.

Template Email

Email Subject line: Growth Opportunity at (Organization Name)

Dear (insert name),

My name is (insert name), and I work with (insert company name). I have seen your profile as I have been looking for the perfect candidate to fill our role. Most agents join and stay with our agency because of our generous commission and bonus structure, along with the supportive and dynamic working environment we provide. We also provide outstanding training and strong career progression opportunities. 

Here at (insert company name), we offer some amazing benefits (insert benefits) and would love to chat with you about the roles we currently have available and how we may be a good fit for each other! I would love to chat further with you about the opportunity over coffee or lunch.

When would be a good time to schedule this?

I look forward to speaking with you soon.

Sincerely, 

(Insert Name)

(Insert Phone)

(Insert Email)

(Insert Position at the company)